Automated Fulfilment Pipeline
A UK e-commerce brand with 50+ employees was spending 34 hours every week on manual order processing and abandoned cart recovery — work that should have been automatic.
34 Hours of Manual Work Every Week
Order processing — manually copying order details from Shopify into the warehouse WMS, then updating Shopify with fulfilment status.
Abandoned cart recovery — a single manual email after 2h, no SMS or dynamic offer strategy.
Inventory sync gaps — manual twice-daily updates causing peak-period overselling.
Customer notifications — manual shipping updates causing delays and support tickets.
The Solution
What We Built
Tech Stack
The Results
Equivalent of one full-time employee's manual workload.
SMS sequences capturing carts email missed.
4 min → under 1 min per order.
Key Insights
Start with the highest-frequency task — abandoned cart recovery generated the most revenue loss per hour of manual work.
SMS closes the gap email leaves behind (98% open vs ~25%).
Inventory sync eliminates the root cause of refunds.